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Monday, 13 October 2008 |
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“Globalization” entered the public consciousness in the mid to late 1990’s. Popular literature covering the subject – perhaps best exemplified by Tom Friedman’s The Lexus and the Olive Tree – often adopted a triumphalist tone. Technological change was said to be ushering in a brave new world characterized by new levels of transnational economic integration and unprecedented production efficiencies. The backlash was not long in coming. Academic and popular critics called attention to the ways in which intensified economic integration was contributing to growing inequality within and between countries. In their eyes, globalization risked becoming a “race to the bottom” in which social safety nets and living standards would have to be sacrificed in the name of enhanced competitiveness.

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